Share a Cup of Happiness Tea

From Factory to Storefront

Franchisees wanted — co-create the future of tea in America, with a turnkey path from factory to storefront and no middlemen in between.

R&B TEA signature milk tea
800 Licensed Stores in China
45 Stores in the USA
6 US States Covered

Approximately 800 licensed R&B TEA stores in China (as of December 2025) and 45 stores across six US states (as of May 2026), per the Franchise Disclosure Document.

R&B TEA team members with branded drinks

Our Philosophy

Share a Cup of Happiness Tea

Since 2009, one standard: the same product, the same service, and the same supply in every store.

The brand is led by founder Chih-Wen Tan, Chief Executive Director of its Hong Kong parent company since 2009.

  • Instagram-Worthy Signatures

    Drinks including Taro Stormy and Brown Sugar Boba Milk drove organic sharing on Instagram.

  • Guest Feedback Loop

    Review activity across our US stores feeds straight into menu and service updates.

  • Headquarters-Led Marketing

    Year-round campaigns keep each store visible in its local market.

Why R&B TEA

A Proven Brand, a Turnkey Build

We support you through site selection, build-out, supply, training, and operations — so you can focus on serving great tea.

Terms, Disclosed Up Front

Fees, royalties, and the full agreement term are set out in the Franchise Disclosure Document — which you review before you commit to anything.

Proven Brand Scale

A brand founded in 2009, with approximately 800 licensed stores in China and 45 across six US states, per the FDD — cross-border operating experience.

Proprietary Site Selection Database

Insights drawn from 45 stores across six states, with market and traffic data reviewed before you sign a lease.

Efficient Store Setup

Standardized SOPs, modular fixtures shipped by ocean freight, and integrated POS, membership, and delivery systems live from day one.

Stable Supply Chain

Direct sourcing of core ingredients, California warehousing, and local fresh fruit procurement.

Comprehensive Training System

A structured pre-opening training program at a designated store or online, plus ongoing product updates, operations coaching, and seasonal campaigns.

The Process

From First Inquiry to Grand Opening

A clear, guided six-step path — with our team beside you at every stage.

  1. Inquiry & Application

  2. Qualification Review & Interview

  3. Sign NDA & Review FDD

  4. Sign Agreement & Select Location

  5. Build-Out & Training

  6. Grand Opening & Ongoing Support

You review the FDD at step 3, before any franchise agreement is signed at step 4. Build-out and training follow, and the FDD sets out the estimated time to opening.

FAQ

Questions Franchisees Ask First

Straight answers about investment, training, and getting started. Where figures are legally sensitive, the Franchise Disclosure Document is the source of truth.

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What does it cost to open an R&B TEA franchise?

Investment varies by location, size, and market. The full range is in Item 7 of the FDD, which we provide after you sign an NDA. Tell us your target market and we'll walk you through the figures that apply.

What training and ongoing support do you provide?

A structured pre-opening program at a designated store or online, followed by ongoing product updates, operations coaching, and seasonal marketing support. Program details, attendance requirements, and costs are set out in the Franchise Disclosure Document.

Will my territory be exclusive?

Territory terms are set out in the Franchise Disclosure Document and the franchise agreement. Tell us your target market and we'll confirm what's possible there.

How do I get started, and how long until I can open?

Start with the inquiry form. After a qualification review and interview, you'll sign an NDA and review the FDD, then sign the agreement and select a location — our team approves the site before you sign a lease. The Franchise Disclosure Document sets out the estimated time from signing to opening.

Who can apply — do I need experience, and can non-US residents apply?

No prior tea or restaurant experience is required — training covers operations from day one. International applicants are welcome; work authorization and business entity formation are discussed during your qualification review.

How are royalties structured?

Royalty and brand fund terms are set out in the Franchise Disclosure Document. Tell us your target market and we'll walk you through what applies.

Start Your Inquiry

Let's Build Something Together

Tell us a little about yourself and where you'd love to open. We'll get back to you with next steps — including the Franchise Disclosure Document (FDD) review.

Prefer email? Send a franchise inquiry directly →

We reply with next steps and how to review the FDD, then a qualification call. Full six-step process →

We're talking with prospective franchisees across the US — tell us where you'd like to open.

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